This week’s Emmy nominations include the usual variety of wins (hooray Friday Night Lights!) and disappointments (wherefore art thou Community?). It also included nine nominations for digital content — five nominees for Creative Achievement in Interactive Media, and two each for short-format live-action entertainment programs and short-format nonfiction programs.
But looking at these nominees, two things become clear: 1) broadcast and cable television have become increasingly innovative in how they use the web to grow show branding, and 2) independent web production still has a long way to go when it comes to building mainstream awareness.
While last year, the nomination and eventual win of Star Wars Uncut gave hope that in the future more indie projects would be considered by the Academy of Television Arts and Sciences, this year witnesses a return to the tradition of nominating Fringe “webisodes,” the (admittedly excellent and innovative) digital experience for TBS’s Conan and an NBC.com website about Jay Leno’s cars.
But at the same time web originals are overlooked by awards shows and the digital studios producing them are shuttered, there’s been increased movement in another arena — web-to-television adaptations.
Showtime, for example, premiered Lisa Kudrow and Don Roos’s Web Therapy this week, which originated as a web series produced by L Studio. Web Therapy, based on the first episode, has not changed a bit from the original web version — the actors are still filmed web cam style, the desktop screenshots still drive changes in camera angles. It also jumps right into the story of unconventional therapist Fiona (Kudrow), who’s trying to establish a practice without ever having to leave her desk.
Episodes of the web series would focus on one individual client at a time, and the approach to adapting that for a half-hour format has been a simple one — keeping the one-on-one element of the web series, but structuring the episode as multiple “sessions” with “clients” (who, in the upcoming season, include Victor Garber, Rashida Jones, Jane Lynch, Steven Weber and Lily Tomlin), strung together to make a full-length episode. There is some effort to create a linear narrative within that framework, but the emphasis remains on exploring the depths of Fiona’s dysfunction over a full narrative.
Another group of folks to make the web-to-TV leap lately are comedy duo Rhett and Link, whose branded series I Love Local Commercials has found its way to IFC as Rhett and Link: Commercial Kings. The title’s different but the premise — two guys traveling around the country to make commercials for local businesses — remains the same; the major change made in bringing the series to television is combining the actual commercials and behind-the-scenes footage into a complete package.
Whereas Local Commercials broke apart the commercials produced by Rhett and Link and the behind-the-scenes elements, with an emphasis on the quasi-facetious commercials for small businesses, Commercial Kings frames each episode around the journey of producing the commercials, following Rhett and Link through development and production, revealing the actual commercials for the end. Conceptually, though, it’s a very clean adaptation, and extremely entertaining.
Neither of these shows are necessarily on next year’s Emmys short list (except, perhaps, for Web Therapy‘s admittedly talented cast). But they’re both examples of high-quality content that didn’t require much work to shift from the web to TV. As the lines continue to blur between the two mediums, projects like this will become more and more important — if only as a reminder for Hollywood to keep its eyes on what’s happening on the Internet.
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About 1000 cyclists made their way through downtown Toronto streets on their way to City Hall to protest the recent City Council vote to remove bike lanes on Jarvis Street. Leaving from Allan Gardens at around 6:30 p.m., the ride proved a temporary pain for vehicular traffic as the relatively slow-moving cyclists tied up intersections along the route, but the two-wheeled "protestors" made sure that the delays remained minimal. It was, however, a pretty vocal group. Not only could bike bells be heard throughout the ride, but upon arrival at City Hall, the cyclists repeatedly chanted, "We just want to share!"
Photo by ardenstreet
Photo by tapesonthefloor
Photo by Katrin Ray
The Toronto Rocket has officially hit the rails! After a brief ceremony this morning with Mayor Ford, TTC Chair Karen Stintz and other dignitaries at Downview Station, the train pushed off towards Wilson and regular service on the Yonge-University-Spadina Line. At present, only one of the trains will be in the system (though at least three more are in testing), but if you'd like to catch a ride on the newest member of the fleet, the 
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Just in case you can't feel it (hopefully because you're blasting A.C. wherever you are), 
Google's Street View map of Toronto is about to get an update. Over the next few weeks the company's trike — a pedal-powered contraption that allows access to places that its camera cars can't go — will be combing the city to fill in some of the blanks that currently exist on the interactive maps program.
